Carol Romero, makeup artist specialising in makeup for Black skin in São Paulo
Beauty direction for advertising, editorial, runway, film and brides. Author of the first book on makeup for Black skin in Brazil.
Beauty & Art
Since 2009
The Vision Behind the Brushes
A career defined by innovation, technique and the purpose of strengthening identities.
Makeup artist, entrepreneur and author, beauty that strengthens identities.
With expertise in trends and a strategic presence in the beauty market, Carol Romero has built a career defined by innovation, technique and purpose. As a makeup artist, entrepreneur and author of the first book on makeup for Black skin in Brazil, she uses her brushes to enhance features, tell stories and strengthen identities.
Trained at Instituto Embeleze and SENAC, she specialised in Black and Brazilian skin, combining technical expertise with social awareness. She is a reference in the meeting point between beauty and behaviour, influencing fashion, music and film, and her commitment to representation shapes product development and professional education.
“Makeup Tips for Black Skin” (2019): a landmark in Brazilian publishing.
In the Media
Features, covers and campaigns she has signed.
GQ Brasil
Emicida · Cover
Bvlgari
MC IG
Runway
SPFW · Neriage
Advertising
Nike · Cannes Lions
Editorial
Fashion
Film
Selvagem, feature film
TV
Casa da Vó, series
Press
Clippingdrag to see more
Recognition
- 2021
Cannes Lions · Silver Lion
‘The Dance Awakening’ · Nike - 2023
Cannes Lions · Bronze Lion
Stella Artois - 2020
Inhapim Cine · Best Makeup
Feature film ‘Selvagem’
Brands & Collabs
Companies and publications that have hired Carol Romero for campaigns, training and editorials.
Visual Archive
Beauty Portfolio
A curation of beauty, art and technique applied to the biggest names of the contemporary Brazilian and international scene.
No projects in this category yet.
Services
What I do
From the wedding day to the campaign set, always with technique built for your skin.
Google reviews
5,0
Clients share their experience on Carol's official Google profile. Read the reviews or leave your own.
Be who you were born to be
Back to Basics
VIP self-makeup training in São Paulo, by Carol Romero.
“Have you ever stopped to ask whether the makeup you wear every day is revealing you or hiding you?”
Nineteen years as a professional makeup artist and creative beauty director: film sets, campaigns for Fenty Beauty and Lancôme, covers for Billboard, GQ Brasil and Marie Claire. What I learned backstage: the most powerful beauty is the kind that needs no effort to show up. Back to Basics does not dictate trends, it builds presence.
- Full autonomyto do your own makeup, with no tutorial required
- A smarter makeup bagonly what works for your skin tone
- Professional techniqueadapted to a busy routine
- 7 days of supporton WhatsApp after the class, while you practise
I take only 8 women a month to guarantee exclusive attention.
I want my beauty autonomyReal transformations
“Today I did my makeup in 10 minutes before work and felt beautiful. The training changed my relationship with the mirror.”Marina S.
“I had a drawer full of foundations that left my skin grey. Beauty Shopper saved me time and money.”Letícia B.
“We did the class as a group and it was unforgettable. Carol teaches real techniques for each person's face.”Camila and friends
Eight journeys, from the 6-hour VIP one-to-one to the in-company workshop. Choose the format that makes sense for you.
Shall we create?
Make it happen!
Commercial projects, editorials or private bookings.
LGPD
Privacy Policy
Last updated: August 2026
What data we collect
- Contact form: name, WhatsApp, service of interest and the message you write. You provide this data voluntarily, in order to receive a proposal.
- Visit logs: page visited and date/time, anonymously, without identifying who you are, with no tracking cookies and no third-party tools.
How we use it
Solely to answer your quote request on the WhatsApp number you provide and to understand which pages are most visited. Nothing is used for advertising, shared or sold to third parties.
Where the data lives
In our own database, on the server hosting this site (Hostinger), accessible only to Carol Romero's team.
Your rights (Brazilian LGPD, Law 13.709/2018)
You may request confirmation, correction or deletion of your data at any time. Just message us on WhatsApp +55 11 91362-0067 or on Instagram @makeupcarolromero.
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BACK TO BASICS
VIP self-makeup training in São Paulo.
Be who you were born to be.
“Have you ever stopped to ask whether the makeup you wear every day is revealing you or hiding you?”
Because this is what I see happening: women buying foundations that leave their skin grey, following internet tutorials that completely ignore the shape of their face, piling up products that promise transformation and deliver frustration. The market keeps trying to sell you characters. I am here to give you your identity back.
Nineteen years working as a professional makeup artist and creative beauty director. Film sets, advertising productions for brands like Fenty Beauty and Lancôme, magazine covers: Billboard, GQ Brasil, Marie Claire.
Backstage taught me one thing: the most powerful beauty is the kind that needs no effort to show up. The technique I work with is not about dictating trends. It is about construir presença. And that is exactly what I teach in Back to Basics.
The Technique Backstage
What this training is
It is a hands-on course, 100% in person in São Paulo, 6 hours focused exclusively on you. Not a generic group class. Not a recorded tutorial. It is a VIP immersion where I teach you to master the makeup of your own face, not an abstract face from the internet.
Real Understanding
I need to understand your routine, your frustrations with makeup and your visual goals. That lets me build a class that goes straight to the point.
Bespoke Planning
I do the technical curation: I select the ideal products for your skin tone (skincare and makeup) and design the class with the right approach for you.
6-Hour Immersion
This is where it happens. Six hours dedicated to you actually learning to do your own makeup. You leave with command of the practice, the brushes and the mapping of your face.
4 Technical Pillars
This is not a “quick tips” course. It is a method built on the professional makeup techniques I use backstage. Simplified for your everyday life.
The Foundation (Prep)
The secret to skin that looks good and lasts? The right skincare. We diagnose what your skin needs so that foundation acts as natural support, never as a cracking weight.
The Structure (Visagism)
The era of internet rules is over. I teach real visagism techniques that respect the unique anatomy of your face shape. Precise contour and highlight that bring out your best.
The Harmony (Colour Theory)
We find your exact undertone and apply real colour theory. Colours are not rules, they are sophisticated tools of communication. You will learn to use them in your favour.
The Freedom (Practical Routine)
Professional tricks simplified for your real life. Your makeup keeps up with your pace: staying power, beauty and confidence all day, in a few minutes.
In their own words
Carol, today I did my makeup in 10 minutes before work and felt beautiful. The training changed my relationship with the mirror.
Marina S.I had a drawer full of foundations that left my skin grey. Beauty Shopper saved me time and money. A flawless experience.
Letícia B.We did the makeup class as a group and it was unforgettable. Carol teaches real techniques for each person's face.
Camila and friends
Choose your
format
I take only 8 women a month to guarantee exclusive attention. Choose the format that makes most sense for you:
Autonomy and Confidence
- Full autonomy to do your own makeup, without depending on a tutorial or a professional every day.
- A smarter makeup bag: you will know exactly which products to buy for your skin tone, with no wasted money.
- Professional technique adapted to the practical routine of a busy life.
- Dedicated support for 7 days on WhatsApp after the class, for any questions while you practise at home.
Why I created this
Because I saw so many smart, powerful, busy women losing time and money on makeup that does not work.
Learning to do your own makeup and going back to basics is not going backwards; it is reconnecting with your essence. It is taking off the mask and putting in its place the practical, refined support of who you really are.
If you are tired of using makeup as a disguise, if you want real autonomy, if you want a beauty that needs no effort to show up... That is what I am here for.
Eu atendo apenas 8 women a month to guarantee exclusive attention. Answer the short quiz below and find your journey.
Where are you right now?
Answer 4 quick questions and find the journey that matches exactly what you need today.
Services
How I can help
Six lines of work, from one-to-one sessions to beauty direction for a campaign. Each with its format, duration and what is included. Pick one and message me.
Not finding the right format?
Tell me what you need. I will put together a bespoke quote for your project.
Like this work?
Commercial projects, editorials or private bookings. Tell me what you have in mind.